Seven things you need to know about frozen food

Nov 27, 2024 | Industry

With frozen food sales in independent retail now worth £344 million—a 5.5% growth in just a year. What’s fueling this surge, and why frozen foods are essential for modern retailers?

1️⃣ 𝐅𝐫𝐨𝐳𝐞𝐧 𝐅𝐨𝐨𝐝𝐬 𝐚𝐫𝐞 𝐁𝐮𝐝𝐠𝐞𝐭-𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐲: As living costs rise, shoppers are turning to frozen food for value, as it often costs less than fresh options while offering similar nutrition​.

2️⃣ 𝐇𝐞𝐚𝐥𝐭𝐡𝐢𝐞𝐫 𝐂𝐡𝐨𝐢𝐜𝐞𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐑𝐢𝐬𝐞: Frozen vegetables are leading growth in the category, driven by consumer demand for nutritious and long-lasting food​.

3️⃣ 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬: Frozen food minimizes waste with portion control and extended shelf life—perfect for environmentally conscious shoppers​.

4️⃣ 𝐂𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: Time-saving frozen meals and snacks are popular among busy families and work-from-home professionals​.

5️⃣ 𝐌𝐨𝐫𝐞 𝐅𝐚𝐦𝐢𝐥𝐢𝐞𝐬 𝐚𝐫𝐞 𝐒𝐰𝐢𝐭𝐜𝐡𝐢𝐧𝐠: Households are moving from fresh to frozen, with frozen chicken and meal components gaining popularity​.

6️⃣ 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐆𝐫𝐨𝐰𝐭𝐡: From plant-based frozen products to premium offerings for air fryers, frozen food brands are innovating to meet diverse consumer needs​.

7️⃣ 𝐅𝐫𝐨𝐳𝐞𝐧 𝐏𝐢𝐳𝐳𝐚 𝐚𝐧𝐝 𝐈𝐜𝐞 𝐂𝐫𝐞𝐚𝐦 𝐚𝐫𝐞 𝐒𝐭𝐚𝐫𝐬: These two categories continue to thrive, offering indulgent and convenient options for all ages​.

At Korutek, we’re passionate about supporting businesses in optimizing their frozen food strategies. Which of these trends aligns with your customers’ preferences? Let’s connect and discuss!

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Korutek build spiral freezers and chillers for the biggest food manufacturers around the world. If you’re looking for a team with a global reach that is able to provide industry-leading design and build services, contact Korutek today.

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